Media Report · 11 October – 22 November 2023
World with Purpose UAE 2023
01 · At a glance
Fifty-two stories. Thirty-four outlets.
Press and social coverage of the inaugural World with Purpose summit, under the patronage of the UAE Ministry of Economy, in partnership with MAJRA, National CSR Fund.
*Sum of agency line items. Agency PR value estimate, multiplier-based: AED 7,345,443.
02 · Headline coverage
Where the story landed.
Arabian Business
Summit announced as invitation-only, capped at 300 guests including 100 young leaders and changemakers.
Al Bayan
Founder Roberta Calarese on how the UAE is building sustainability into business culture.
Al Khaleej
Dubai to host the summit on 7 November, with the founder on the UAE’s lead in purpose-driven strategy.
Gulf Business
Exclusive interview with a former World Bank MD at the summit on global governance and net zero.
Khaleej Times
Summit wrap on purpose-driven leadership, impact investing and climate action.
Al Khaleej
Summit wrap on impact investing conversations and the invitation to young Emirati leaders.
Partner momentSharjah Islamic Bank received MAJRA’s Impact Seal at the summit. WAM, Al Khaleej, Al Bayan and 7 other outlets carried it in 13 stories.
03 · Coverage mix and social
Four waves, two languages.
By language: English 27 · Arabic 25.
The campaign ran on LinkedIn and Instagram from 20 September, with live Instagram coverage during the summit.
04 · Press clips
The coverage, in full.
Every clip, in date order.
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