# Creating Systemic Change for People and Planet


## Posts

- [Systemic shifts: can we harness the power of law to drive sustainable development](https://ghaya.ae/2024/07/01/systemic-shifts-can-we-harness-the-power-of-law-to-drive-sustainable-development/): Introduction When I lie awake at night, contemplating how to build a sustainable world and unleash the power of business as a force for good, I realize that focusing on one company at a time won’t cut it. We no longer have the luxury of time, even though we foolishly believe so. The challenges we face demand immediate, large-scale action. To change the system at scale, we need more than well-intentioned individuals. We need powerful tools to drive systemic change rapidly. One tool stands out: the law. You will ask me: “Why does the law stand out?” Because law has […]
- [The Ministry of Imagination: A Journey into 2050](https://ghaya.ae/2024/06/03/the-ministry-of-imagination-a-journey-into-2050/): This month, we embark on an extraordinary journey into the future, exploring what the world might look like in 2050. If we are to build a world with purpose, we must be able to imagine it. This is what it would look like! 1. Purpose in a Hyper-Connected World As we journey to 2050, the concept of purpose is undergoing a radical transformation. In a world where automation and AI handle mundane tasks, humanity is free to focus on higher aspirations. Our sense of purpose will shift from survival and economic gain to personal fulfillment, societal contribution, and planetary stewardship. […]
- [From Purpose to Impact: uae Businesses at the Forefront of Global Change](https://ghaya.ae/2024/05/31/from-purpose-to-impact-uae-businesses-at-the-forefront-of-global-change/)
- [How can we change a system?](https://ghaya.ae/2024/02/22/how-can-we-change-a-system/): During recent years, I have found myself deeply immersed in discussions about our existing systems and the challenges they present. It is apparent that we are well-aware of the major issues at hand and, in many cases, even possess solutions. Yet, a disconcerting gap persists between this awareness and our collective actions. Individually, we may be taking steps towards positive change, but collectively, the transformation seems elusive.  This discrepancy between knowing and doing on a collective level has become a focal point in my understanding of our complex systems. It’s as if the clarity we achieve in recognizing the problems […]
- [The Uphill Battle of Doing Good: Why It's So Difficult, Yet Incredibly Inspiring](https://ghaya.ae/2024/02/22/my-yearlong-journey-the-uphill-battle-of-doing-good-why-its-so-difficult-yet-incredibly-inspiring/): 1st Edition At the dawn of the launch of WORLD WITH PURPOSE (stay tuned), I would like to reminiscence of my year-long journey that brought me here.  Over the course of the past year, I have embarked on a remarkable journey, one filled with challenges, triumphs, and an unyielding desire to make a positive impact on our world. My mission was clear: to create an event called “WORLD WITH PURPOSE ” that would serve as a catalyst for starting a conversation about unleashing the power of business as a force for good in the Middle East and Africa. This is […]
- [Designing For Generosity](https://ghaya.ae/2024/02/22/designing-for-generosity/): In late 2023, an extraordinary invitation landed in my inbox, summoning me to join GHANDI 3.0 https://www.movedbylove.org/retreat/g3/, a remarkable movement spearheaded by Nipun Mehta and crafted to usher in a world grounded in the principles of a gift economy. The brainchild of SERVICESPACE , GHANDI 3.0 operates solely through the altruistic endeavors of volunteers driven by a pure desire to serve humanity and our planet. Nipun, the humble founder of SERVICESPACE, exudes a rare blend of warmth and wisdom that leaves an indelible mark on everyone he encounters. Despite his reluctance for the spotlight, his compassionate energy permeates every corner […]
- [Why fostering Multi-Generational Dialogue, with purpose at its core, is fundamental in creating a sustainable future?](https://ghaya.ae/2024/02/06/why-fostering-multi-generational-dialogue-with-purpose-at-its-core-is-fundamental-in-creating-a-sustainable-future/): In today’s world lies a profound opportunity often overlooked: the power of multi-generational dialogue. Purposefully cultivating conversations that bridge the generation gap is a crucial enabler of progress, harmony, and sustainability in our rapidly evolving world. What is Multi-Intergenerational Dialogue?Intergenerational dialogue is a dynamic exchange that transcends age barriers, bringing together individuals across a wide spectrum of life experiences and perspectives, ranging from 16 to 80 and beyond. It is more than just a conversation; it’s a transformative space where ideas are exchanged, insights are gained, and meaningful connections are forged across generations. It embodies the principles of inclusivity, collaboration, […]
- [Is purpose with profit the right recipe for success?](https://ghaya.ae/2024/02/06/is-purpose-with-profit-the-right-recipe-for-success/): After so many years of hearing companies just talk about profit, the bottom line as the only thing that mattered, I started asking myself:”Is there anything beyond profit?” Surely, there had to be something more inspirational than just money. There were great ideas thrown around such as customer journey and sustainability, but when it came to setting the strategy plans and the 5-year budgets those ideas were easily forgotten, nobody spoke about them. Personally, I was losing my own inspiration too. I no longer felt motivated to invest my time, energy and resources into something that did not consider deeply […]
- [Bridging generations, shaping the future: How can we enable the youth to co-create a thriving world where no one gets left behind](https://ghaya.ae/2024/02/06/bridging-generations-shaping-the-future-how-can-we-enable-the-youth-to-co-create-a-thriving-world-where-no-one-gets-left-behind/): THE PRESENT On my journey to enlightenment, I have taken all my four children with me, willingly or unwillingly. Any knowledge, wisdom or experience I receive or live, I share it with them. I don’t worry so much about whether they will think I have gone mad or I simply don’t make any sense; I just enjoy planting seeds that will create meaningful ripples in their lives. I entrust them with the responsibility of leadership from a young age.  I already start to see the result of this practice.  My eldest daughter, Alia, who is currently studying in USC is becoming of great support […]
- [What is your company’s contribution to people and planet?](https://ghaya.ae/2024/02/01/what-is-your-companys-contribution-to-people-and-planet/): I was recently talking to a dear friend who is in the process of setting up her business.  She is smart, highly educated, very successful, deeply ambitious, and yet when I asked her how her new company would contribute to the wellbeing of planet, she looked at me in dismay. She said: ”What do you mean how can I contribute to the wellbeing of the planet?. I just want to run my business where I feel there is a market gap and make profit.”  I guess this would be the answer of the majority of people and companies. WHY THE BAR IS SET […]

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- [Advisory](https://ghaya.ae/advisory/): Strategic Business Development & Market Entry Advisory UAE GCC Africa We help international companies enter, scale, and reposition across the UAE, the GCC, and Africa through strategic clarity, cultural intelligence, and senior-level access to decision-makers.GHAYA is a principal-led consulting firm working with purposeful organisations that see the UAE not merely as a market, but as a strategic gateway to the wider region. We support clients who understand that success and impact here requires more than presence — it requires credibility, alignment, and trusted relationships. The Problem We Solve The UAE, the GCC, and Africa represent some of the world’s most […]
- [Nominator Information](https://ghaya.ae/nominator-information/): Women with Purpose Award Nomination Form Thank you for taking the time to nominate an inspiring woman for the Women with Purpose Award at World with Purpose. This award recognizes exceptional women who have demonstrated leadership, impact, and purpose in their respective fields. Please complete the form below to submit your nomination.
- [Nomination Form](https://ghaya.ae/nomination-form/)
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- [Women with Purpose Award](https://ghaya.ae/women-with-purpose-award/): WWP AWARD where the sky is the limitShaping the Future, One Woman at a Time Introduction The Women With Purpose (“WWP”) Award is more than a recognition—it is a movement.  Women across the globe are rewriting the script of their existence, moving beyond traditional roles to take charge of industries, economies, and social change.  As an ongoing feature of the WWP Summit series, this award aims to inspire women globally to embrace their sovereignty, harness their power, and achieve the impossible.  It stands as a beacon of feminine energy in a world historically rooted in masculine structures, fostering a new […]
- [New page](https://ghaya.ae/new-page/): TRENDING INSIGHTS The Ministry of Imagination: A Journey into 2050 From Purpose to Impact: uae Businesses at the Forefront of Global Change How can we change a system? The Uphill Battle of Doing Good: Why It’s So Difficult, Yet Incredibly Inspiring Load More
- [Home](https://ghaya.ae/): Ghaya From Purpose To impact We equip leaders and organizations to become future-proof TRENDING INSIGHTS How can we change a system? From Purpose to Impact: uae Businesses at the Forefront of Global Change The Ministry of Imagination: A Journey into 2050 Systemic shifts: can we harness the power of law to drive sustainable development About us We are a “purpose2impact” consultancy dedicated to helping businesses find purpose and maximise performance  to scale impact.  We catalyze positive change by inspiring, empowering, and transforming leaders and organisations by putting purpose at the heart of everything we do.   OUR CLIENTS ARE LEADERS COMMITTED […]
- [PROPOSED INTERNATIONAL SPEAKERS](https://ghaya.ae/international-speakers/): the SPEAKERS line up Our speakers are at the forefront of creating a world where every action is driven by a profound sense of purpose. They are leading voices who envision and build frameworks for sustainable development, ensuring global prosperity for generations to come. Bruno Roche FOUNDER OF ECONOMICS OF MUTUALITY AND FORMER CHIEF ECONOMIST AT MARS.INC Roche’s work centers around creating economic models that align business success with societal good. He is renowned for his innovative approach to integrating mutual benefit into business practices, often expressing: “The true measure of business success is not just profit, but the positive […]
- [World with Purpose KSA 2025](https://ghaya.ae/world-with-purpose-ksa-2025/): KSA 2025 2ND EDITION THE PURPOSE LEGACY WHERE FAMILY BUSINESSES MEET TO WRITE THE FUTURE KSA 2025 2ND EDITION THE PURPOSE LEGACY WHERE FAMILY BUSINESSES MEET TO WRITE THE FUTURE Register Program Program English Program Arabic Program Women with Purpose Speakers Factsheet WWP Award Hamburger Toggle Menu ABOUT WORLD WITH PURPOSE ksa 2025 World with Purpose KSA is an exclusive invitation-only summit that brings together the top 200 global family businesses with the leading family businesses of Saudi Arabia to foster partnerships and discuss the pivotal role of family enterprises in driving global prosperity and impactful change.   This closed-door event will […]
- [Marc padberg](https://ghaya.ae/our-people/marc-padberg/): BIOGRAPHY OF Marc Padberg www.ghaya.ae Marc Padberg Collective and corporate healing expert founder of deep dialogues GHAYA Corporate Healing Expert and Founder of Deep Dialogues Corporate healing facilitates the growth of companies through healing the causes of the adverse impact its actions have had on its people, its stakeholders and/or the environment. Marc collaborates with highly qualified organizations and experts in designing and delivering Healing Journeys and Healing Labs that create a new sense of possibility and purpose. Clients describe it as ‘the brakes having been released”. Marc also supports leaders in organizations, politics and business in consciously leading from […]
- [Ayesha alblooshi](https://ghaya.ae/our-people/ayesha-alblooshi/): BIOGRAPHY OF Ayesha AlBlooshi www.ghaya.ae Ayesha AlBlooshi Strategic Partner, Ghaya “Meet me at the intersection of science, storytelling and elevated consciousness” Ayesha AlBlooshi is a marine scientist, masterful storyteller and strategic advisor with a 15 year career history of leading strategic, disruptive and award-winning projects that serve people and planet. Her diverse experience includes leading G2G, science and conservation, strategic communication and creative projects in the environment, education, and social sectors for the government of Abu Dhabi and the UAE. She started her career at the Environment Agency – Abu Dhabi (EAD), where she served for 8 years as the […]
- [Nikola jurisic](https://ghaya.ae/our-people/nikola-jurisic/): BIOGRAPHY OF Nikola Jurisic www.ghaya.ae Nikola Jurisic Senior purpose expert founder of ta executive coach GHAYA Senior Purpose Expert, Founder of Transfiguration Advisory, Executive Coach Nikola is a cultural transfiguration catalyst and leading global expert in building values driven systems at scale. He brings a career of experience working on purpose and culture with hundreds of organizations and systems around the world, blending more structured organization level approaches (LSE, Economist, McKinsey) with more individual and intuitive work (Ontological coach, Facilitator of Transformation and Spiritual Healer with 30+ tools). He is the founder of Transfiguration Advisory, where he works as a […]
- [Alia julfar](https://ghaya.ae/our-people/alia-julfar/): BIOGRAPHY OF Alia Julfar www.ghaya.ae Alia Julfar Youth and wellness partner life coach Alia Julfar, a dedicated advocate for youth empowerment, sustainability, and holistic well-being, serves as GHAYA’s Youth and Wellness Partner. Originally from UAE, she is currently pursuing her studies in Economics & Quantitative Econometrics at the University of Southern California(“USC”), USA. With a dynamic background, including a valuable internship at DIFC’s financial tech hive and a track record of launching entrepreneurial ventures from a very young age, Alia’s professional journey is defined by innovation and unwavering ambition. In addition to her academic pursuits, Alia possesses a deep interest […]
- [Tatiana antonelli abella](https://ghaya.ae/our-people/tatiana-antonelli-abella/): BIOGRAPHY OF Tatiana Antonelli Abella www.ghaya.ae Tatiana Antonelli Abella Societal Transformation Partner Tatiana Antonelli Abella is GHAYA’s Societal Transformation Partner responsible for guiding organisations to foster cultures of social responsibility and environmental stewardship. Tatiana is also the Founder and Managing Director of Goumbook, a Social Enterprise established in 2009, leading sustainability, environmental practices, and social impact in the UAE and beyond. During her 17 years in the UAE, Tatiana has garnered a strong reputation and she is actively involved in the green arena. In 2021 she was nominated by LinkedIn as a UAE Top Voice in Sustainability and was elected […]
- [Roberta calarese](https://ghaya.ae/our-people/roberta-calarese/): BIOGRAPHY OF ROBERTA CALARESE www.ghaya.ae ROBERTA CALARESE Founder and chief executive officer executive coach About Roberta is the founder and Chief Executive Officer of GHAYA, a ‘purpose2impact’ consulting firm with a quest to inspire and transform leaders, governments, and organisations to make positive enduring change in the world through leading with purpose. A strategic advisor with 25 years of experience in the fields of leadership, financial services, investment banking, policy making, international relations, corporate and board governance, data protection, regulatory matters, real estate and family office. Today Roberta operates at the intersection of leadership with purpose, sustainability, women and youth […]
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- [Privacy Policy](https://ghaya.ae/privacy-policy/): privacy policy Introduction GHAYA is a company incorporated in the Emirate of Dubai, United Arab Emirates. This policy describes how GHAYA collects, processes uses and discloses your personal information as a data controller, when you contact us, use our services or interact with our platforms including websites and mobile apps (together “Platforms”). WHAT THIS POLICY COVERS? We are committed to adopting the highest standards when it comes to how we collect, use and protect your personal information, and have accordingly developed this privacy policy (the “Policy”), which: Sets out the types of personal information we collect; Explains how and why we collect and use your personal information; Explains […]
- [Join](https://ghaya.ae/join/): Apply to Join Become A Part Of Our Community Of 30,000+ Leading Entrepreneurs, Academics, Artists, Athletes, Explorers, Philanthropists, Scientists and Beyond. APPLICATION RECEIVED Thank you for your interest in participating in the Ghaya community. We are looking forward to learning more about you. We appreciate your patience. A member of our team will reach out in the coming weeks with next steps. This could be the start of something special…
- [World With Purpose UAE 2023](https://ghaya.ae/world-with-purpose-uae-2023/): Past Events Past Events World with Purpose UAE 2023 2023-Nov-07 – 2023-Nov-08 Dubai, United Arab Emirates Explore World with Purpose KSA 2nd Edition, 28-29 April, 2025, Riyadh, Kingdom of Saudi Arabia Explore
- [World with Purpose Africa 2026](https://ghaya.ae/world-with-purpose-africa-2026/): Join World with Purpose Africa 2025 Program Speakers Factsheet WWP Award Register Program Program English Program Arabic Program Women with Purpose Speakers Factsheet WWP Award Hamburger Toggle Menu Register Program Program English Program Arabic Program Women with Purpose Speakers Factsheet WWP Award Hamburger Toggle Menu ABOUT WORLD WITH PURPOSE AFRICA 2025 As the sun rises over the Africa horizon, the WORLD WITH PURPOSE community of leaders, thinkers, doers and visionaries are immersed in limitless possibilities. A symphony of 400 business leaders,  thinkers, changemakers, visionaries, experts, technologists, policy makers, academics and youth, from every corner of the globe embark on a […]
- [Impact](https://ghaya.ae/impact/): DREAM BIG WORLD WITH PURPOSE IMPACT UNLEASHES THE POWER OF BUSINESS TO ENABLE GLOBAL PROSPERITY CREATE your biggest impact Take Action In 2023, we founded WORLD WITH PURPOSE Impact to inspire leaders to lead with purpose and build a global impact economy where no one is left behind. We unite exceptional business leaders, global thought leaders, academic experts, and purpose heroes to unleash the power of business as a force for good. TO ACCOMPLISH OUR mission WE support purposeful projects that enable global prosperity the projects of Service Space ServiceSpace integrates ten generosity-driven projects in a way that encourages all […]
- [Who We Are](https://ghaya.ae/who-we-are/): About WORLD WITH PURPOSE Welcome to the World with Purpose Summit Series – where global business leaders find inspiration, forge connections, align purpose with profit, and ignite change.  WORLD WITH PURPOSE orchestrates an unparalleled series of invitation-only annual events, dedicated to unleashing the transformative power of business as a force for good. Each summit fosters holistic conversations that seamlessly blend discussions on the world economy, inner leadership development, enterprise evolution, stories of purpose-driven heroes, and impactful investment strategies. Join us at the forefront of purpose-driven leadership and be a catalyst for global change at World with Purpose Summit Series. “In […]
- [Gallery](https://ghaya.ae/gallery/): ghaya gallery A JOURNEY ABOUT BUILDING A WORLD WITH PURPOSE 2ND EDITION – WORLD WITH PURPOSE KSA  World with Purpose UAE Betrand Badre’ Bruno Roche Master Shi Heng Yi Roberta Calarese Nipun Mehta Armen Sarkissian Paolo Gallo Prof. Ramesh Srinivasan Tatiana Antonelli Abella Bolor Erdene Battsengel Marie-Laure Schaufelberger David Munir Nabti Emily Lane Tamara Moore Nadia Boumeziout HE John Merenge Modupe Ladipo Nikola Jurisic Alessandra Lepri The Purpose Heroes Elizabeth Ross Holmstrom Fatima Asad Alia Julfar Alia Julfar and Moni Fattal Master Shi Heng Yi Ayesha Al Bloushi Cristina Romelli Gervasoni https://ghaya.ae/wp-content/uploads/2024/04/IMG_4073-1.mov
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- [Upcoming Events](https://ghaya.ae/events/upcoming-events/): Upcoming Events World with Purpose Africa 2025 2nd Edition, 2025 As the African horizon stretches endlessly before us, join the World with Purpose community—a collective of leaders, visionaries, activists, and innovators. Together, let’s craft Africa’s enduring legacy within the global impact economy, shaping a future defined by purpose and progress. Learn More Past Events World With Purpose Dubai 2023 2023-06-01 – 2023-07-07 Dubai, United Arab Emirates World with Purpose KSA 2nd Edition, 28-29 April, 2025, Riyadh, Kingdom of Saudi Arabia ATTEND World with Purpose is comprised of leaders across every field. Think you’re a fit? Register SPEAK Summit events feature […]
- [World with Purpose Video](https://ghaya.ae/world-with-purpose-video/)
- [Past Events](https://ghaya.ae/events/past-events/): Past Events What is world with purpose UAE 2023 about? GHAYA’s World with Purpose UAE 2023 is an exclusive and invitation-only event tailored for industry leaders, CEOs, founders, entrepreneurs, policy makers, academics, NGOs and youth leaders committed to enabling global prosperity through  Immerse yourself in an intricately crafted experience where participants not only gain valuable insights but also embark on a collective journey of growth. Engage in collaborative learning, forge purposeful connections, and partake in deliberate planning sessions that shape the trajectory of conscious business for the future. To be a part of this transformative gathering, nominate yourself or another […]
- [Events](https://ghaya.ae/events/): UPCOMING EVENTS 2nd Edition, 28-29th April, 2025 Bab Al Samhan, Diriyah, Riyadh, KSA World with Purpose KSA is an exclusive invitation-only summit that brings together the top 200 global family businesses with the leading family businesses of Saudi Arabia to foster partnerships and discuss the pivotal role of family enterprises in driving global prosperity and impactful change. Learn More 3rd Edition As the African horizon stretches endlessly before us, join the World with Purpose community—a collective of leaders, visionaries, activists, and innovators. Together, let’s craft Africa’s enduring legacy within the global impact economy, shaping a future defined by purpose and […]
- [Past Speakers](https://ghaya.ae/past-speakers/): Past Speakers Our lineup of exceptional thought leaders, purpose heroes, disruptive academics, consciousness gurus, artists, happiness experts and our best promise for the future, our youth leaders. SPEAKERS Bertrand Badré FORMER MANAGING DIRECTOR OF THE WORLD BANK AND CEO AND FOUNDER OF BLUE LIKE AN ORANGE SUSTAINABLE CAPITAL Armen Sarkissian 4TH PRESIDENT OF ARMENIA, PHYSICIST, INVESTOR, BUSINESSMAN AND COMPUTER SCIENTIST Paolo Gallo FORMER CHRO WORLD BANK, WORLD ECONOMIC FORUM AND EBRD, FUTURIST, AUTHOR AND KEYNOTE SPEAKER Bruno Roche FOUNDER OF ECONOMICS OF MUTUALITY AND FORMER CHIEF ECONOMIST AT MARS Bolor-Erdene Battsengel FORMER STATE SECRETARY AND VICE MINISTER OF THE MONGOLIAN […]
- [Our People](https://ghaya.ae/our-people/): LET THE BEAUTY OF WHAT YOU LOVE BE WHAT YOU DO OUR PEOPLE OUR LEADERS WITH PURPOSE Roberta Calarese Founder and Chief Executive Officer executive coach Get In Touch Tatiana Antonelli Abella societal transformation partner Get In Touch Alia Julfar Youth and Wellness partner life coach Get In Touch Nikola Jurisic Senior Purpose Expert Founder of TA Executive coach Get In Touch Ayesha AlBlooshi executive coach Get In Touch Marc Padberg Collective and Corporate Healing Expert Founder of Deep Dialogues Get In Touch OUR PEOPLE OUR LEADERS WITH PURPOSE ROBERTA CALARESE Founder and Chairwoman Get In Touch TATIANA ANTONELLI ABELLA […]
- [Pledge](https://ghaya.ae/pledge/): pledge Join the Pledge World with Purpose Pledge The World with Purpose Pledge, endorsed by 40 founding signatories, serves as a powerful declaration by esteemed business leaders and organizations in the United Arab Emirates. Recognizing the urgency of embracing purpose-led strategies for positive societal and environmental impact, signatories commit to redefining the role of businesses in delivering global prosperity and shaping a sustainable and inclusive future. Guided by six core principles, the pledge emphasizes the importance of defining a purpose beyond profit, integrating sustainability across operations, and amplifying impact by empowering employees, customers, and communities. It underscores a commitment to […]
- [World With Purpose Series](https://ghaya.ae/world-with-purpose-series/): UPCOMING EVENTS 2nd Edition, 28-29 April, 2025, Riyadh, Kingdom of Saudi Arabia World with Purpose KSA is an exclusive invitation-only summit that brings together the top 200 global family businesses with the leading family businesses of Saudi Arabia to foster partnerships and discuss the pivotal role of family enterprises in driving global prosperity and impactful change. Learn More 3rd Edition 2026 As the African horizon stretches endlessly before us, join the World with Purpose community—a collective of leaders, visionaries, activists, and innovators. Together, let’s craft Africa’s enduring legacy within the global impact economy, shaping a future defined by purpose and […]
- [Blog](https://ghaya.ae/blog/): GHAYA News Shaping  purpose-led business transformation through insightful articles, thought leadership and deep wisdom Systemic shifts: can we harness the power of law to drive sustainable development July 1, 2024 Introduction When I lie awake at night, contemplating how to… Read More The Ministry of Imagination: A Journey into 2050 June 3, 2024 This month, we embark on an extraordinary journey into the… Read More From Purpose to Impact: uae Businesses at the Forefront of Global Change May 31, 2024 Read More How can we change a system? February 22, 2024 During recent years, I have found myself deeply immersed […]
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